The UK insurance group is adding up to 40 sales and back-office staff for its retirement savings and investment business in Hong Kong, Singapore and Dubai.
Its international take-to-market director, Alan Armitage, says the firm is trying to establish a reusable infrastructure to transport business propositions to various jurisdictions, notably Asia.
The UK insurer has added 59 funds to its investment-linked assurance schemes platform, including 19 Asia-focused products, and improved its online fund services offering.
Head of business development James Aird explains the strategy behind recent firings at Standard Life Investments and says the firm is now recruiting institutional salespeople.