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Three 'Ps' that make your sustainable investing the ‘real deal’
Although sustainable funds have seen increasing inflows amid growing environmental awareness and the spotlight on social issues due to Covid-19, the industry still lacks a standard definition of sustainable investing. Nicholette MacDonald-Brown, head of European blend equities at Schroders, explains the firm’s three-pronged approach of people, process and purpose.
The term “sustainability” is often over-used in investing and has become a catch-all for a number of different approaches.
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