For Canadian insurer, Asia promises bigger market than home
Janet De Silva, chairman of Sun Life Financial (HK) Limited, discusses the Canadian life insurer''s regional strategy.
What's your unit-linked strategy? De Silva: Since 2000 we've invested in technology so we could get into the unit-linked insurance business. Our view at the time was that unit-linked was a fast-growing product segment, and it remains a high growth segment for us in the market.What's the reason for the growth of unit-linked insurance?Until 1997 many people in Hong Kong focussed on real estate for financial security and retirement planning. People in today's market are disillusioned wit…
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