Demand for gold touched an all-time high of $150 billion last year, buoyed by gold jewellery purchases in India and investment demand in China.
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As the gold price remains close to record highs amid market uncertainty, two more products linked to the metal will soon hit Asian markets, from Invesco and the Singapore Mercantile Exchange.
The country consumes relatively little gold per capita compared to other nations, yet it could exhaust its domestic supply within six years, says the World Gold Council.
An apparent change in behaviour by these institutions may be affecting investors' approach to the metal, says the World Gold Council.
The World Gold Council plans to hire product specialists to cover China and Japan, with the aim of boosting institutional investment in the commodity.