Many firms view social networking as another marketing channel, but are underestimating the damage that the growing power of blogging can do, writes Scorpio Partnership.
Tag : partnership
Methods to separate customers into groups are ineffective, argues Catherine Tillotson of Scorpio Partnership. She points to the potential importance of new behavioural analysis.
High-net-worth investors continue to shun alternative investments, as private banks increasingly favour in-house product, according to research by Scorpio Partnership.