Newly appointed chief marketing officer, Ashley Dale, will be visiting Europe next week to evaluate how many sales staff to hire. The firm is also planning two more ETF launches.
The South Korean fund manager is targeting institutional investors in particular with its new range of Asian sector-focused exchange-traded funds in Hong Kong.
The region's asset management industry will swell to $4 trillion by 2015 and eventually be the biggest in the world, finds Cerulli. ETFs are forecast to grow rapidly, notably in China.
Mirae Asset's acquisition of Canada's BetaPro will make it the biggest Korean provider of exchange-traded funds, and the fourth largest in Asia-Pacific ex-Japan.
Strategic Insight research shows that Asian net flows to mutual funds over the past five years have been nearly as big as in the US, and more stable than in Europe.
Mirae Asset Global Investments launches its first retail fund in Hong Kong, which has three sub-funds that invest in China, Korea and Asia-Pacific ex-Japan equities.