Initial assets are a drop in the Ocean, but former investment banker Will Li is confident that a good track record, starting amid the 2009 bull run, will attract investors.
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The exchange-traded fund market has come a long way since the launch of the first Asia ex-Japan ETF a decade ago.
The firm intends to boost its Asian fixed-income capabilities and regional client servicing under the new leadership of Mark Lazberger and Michael Stapleton.
Citigroup is offering a US managed equities programme, but the tech constraints have yet to go multi-currency.
Pension fund awards $25 million mandates to Merrill Lynch and Loomis Sayles to manage its global fixed-income portfolio.
The Taiwanese bank is expanding its capital markets team and plans to invest in more complex products.