Mutual fund managers, facing asset retention issues, are increasingly turning to private bank and insurers for distribution, says Cerulli, but fierce competition will keep the shift gradual.
As Southeast Asians accumulate wealth, they will likely invest more in non-traditional assets, including real estate and insurance products. That looks set to deplete industry AUM.
The Thai bourse has been on a tear and trigger funds have flooded the market. But Cerulli expects competing products to emerge in 2013 as the phenomenon runs out of steam.
Cerulli tips a CAGR of 11% up to 2016 for Asia ex-Japan mutual funds. It expects a narrowing of retail banking as a distribution channel and does not see ETFs overtaking mutual funds.