TVB: mainland door ajar
As competition heats up in the lucrative mainland television industry, TVB finally has a trump card to show for its past patience and efforts: a cooperation pact with state-owned broadcaster CCTV is about to be sealed.
TVBÆs [511] relentless efforts in forging business relationships with mainland television authorities are about to turn a new page: it is close to signing a cooperation deal with China Central Television (CCTV), the state-owned national TV broadcaster, whereby programming on TVBÆs TVB8 and Xing He satellite channels will be accessible via CCTVÆs channels on a China-wide basis.In reciprocation, TVB will rebroadcast certain CCTV channel programs via its direct-to-home (DTH) platform in …
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