Prudential Asia adopts new name in rebranding exercise

Prudential Asia is rolling out the results of its rebranding exercise, and after extensive research has decided to drop the Prudential name in favour of ‘Eastspring Investments’. The old name has been around for over a century but is being consigned to the dustbin in favour of this new name that, according to the firm, reflects its dynamic, expanding Asian business. “But we’re still the Pru, and we’re still prudent and all that great stuff,” said Prudential Corporation chief exe…