New name signals global push for Eastspring

The investment management arm of Prudential Corporate Asia has rebranded itself Eastspring Investments, reflecting its purely Asian business as a third-party asset manager. The shift was made official this week in Singapore, its regional headquarters. For the firm’s executives, however, the new name is not just a marketing move. It reflects a new push to develop it as a manager for asset owners, and not just in Asia. Graham Mason, CEO at Eastspring, says the $80 billion manager’…