Do hedge funds need the media (and vice versa)?

There was an average of 160 articles a day last year mentioning hedge funds. Someone must have been counting. The Alternative Investment Management Association (Aima) has just published its 2012 Guide to media relations for the hedge fund industry, a follow-up to a similar publication it produced in 2006.   It is a fine publication, instructing hedge fund managers on various matters, such as ‘avoid being a fair weather friend’ to journalists – that is, only talking when there’s go…