Axa Rosenberg branches out into smart beta

With traditional market-capitalisation indices increasingly coming under attack, Axa Rosenberg has joined other asset managers in launching its own global 'smart beta' strategy. Its parent, French insurer Axa Group, became the first – and so far only – investor in the strategy with a $2.5 billion allocation in March. The recent launch of this offering in Asia highlights the effort by Axa's quantitative equity investment arm to rekindle investor interest from the region, after cl…